Organic agriculture can be a “force for good” and is considered the gold standard mode of production. However, an open conversation about the price and trade of organic cotton is urgently needed. This webinar shares the intentions and key findings behind Kering’s and Textile Exchange’s report ‘A world beyond certification – A best practices guide for organic cotton trading models’ which provides insight on the subject. The implications for addressing smallholder incomes and the applicability of the models for other sectors around smallholder income improvement/livelihoods is also discussed.