They work with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood globally. MSC’s standards cover sustainable fishing and seafood traceability. They ensure that MSC-labelled seafood comes from, and can be traced back to, sustainable fisheries.
The MSC standards are consistent with the "Guidelines for the Eco-labelling of Fish and Fishery Products from Marine Wild Capture Fisheries" adopted by the UN Food and Agriculture Organisation (FAO) in 2005.
The MSC head office is in London, UK.