Amy is ISEAL's Senior Credibility Manager
I started at ISEAL in March 2012 and led the consultation to develop ISEAL’s Credibility Principles – a list of core values and characteristics that are the foundation of credible standards systems. I am now working on tool to simplify and provide clarity around the various claims that are used regarding various sustainability standards systems. As part of our strategic aim to 'improve effectiveness' I also work on coordinating work between our members, currently on combined audits and on pesticides.
I provide technical support to members as they work to meet ISEAL’s Codes of Good Practice, and have responsibility for traceability related queries. I have a special interest in trying to simplify and summarise information regarding standards systems, to be presented in a way that non-experts can understand.
I worked for over 10 years at the Marine Stewardship Council (MSC), one of ISEAL’s member organisations, in various roles, spending most time in outreach and technical roles. In outreach, I started MSC’s Fish and Kids initiative to provide tools to the sustainability sector, and helped grow the number of labelled products from almost zero to over 13,000.
In the latter half of my tenure, I led the MSC’s global Chain of Custody (CoC) programme, providing strategic oversight of quality, content and robustness. Different aspects of work involved monitoring the CoC standard and methodology and monitoring the effectiveness of their application by third party certifiers in assessing nearly 2000 CoC certificate holders. I launched and managed the MSC’s Traceability and Assurance in the Supply Chain (TASC) project which is designed to ensure credibility in certified supply chains, and to ensure the relevance and accessibility of the MSC programme to all potential users regardless of size or position in the supply chain. I grew up on the west coast of Canada and trained in animal biology at Simon Fraser University and University of Alberta, and now reside in London, UK.
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