Defining credibility

Photo of cocoa beans in Ivory Coast © UTZ CERTIFIED
ISEAL helps people understand what good practice looks like for different aspects of a standard, including standard-setting and impact evaluation.

We aim to increase the impacts of sustainability standards by improving their effectiveness and creating the conditions for their increased uptake. We help people understand what good practice looks like for standard-setting, assurance (certification and accreditation) and impact assessment. We also support standards systems to comply with the ISEAL Codes of Good Practice - our most broadly recognised tools.

Credibility Principles Global Consultation

Click below to view a two minute video and help ISEAL decide what makes a standard a credible one.

ISEAL is currently leading a global consultation for our new draft Credibility Principles.  The Credibility Principles aim to articulate the values that underlie all ISEAL Codes of Good Practice and credible standards more generally.  The second and final round of consultation will be open from 1 March to 30 April 2013. We are actively reaching out to all stakeholders - please give us your input.

ISEAL also responds to technical enquiries, develops technical resources and delivers training to our members. Using our expertise, we create special tools and initiatives such as an academy to build knowledge for users of standards systems or an online tool that offers a comparison of standards according to a user’s preferences.  A new guidance tool that will provide support for credible claims and labelling for sustainability standards is currently in discussion.

Martina Zeballa, factory worker, Bolivia © Hugo Lara Rainforest Alliance
Sustainability standards need to operate effectively to deliver on their social and environmental goals. ISEAL's Codes of Good Practice are seen as global references for developing credible standards.
There is a vast array of claims and labels on products declaring sustainability. It is therefore important to ask what systems or standards lie behind the claim, and how have such standards been developed and assessed for compliance.
Green Leaf © Shutterstock
ISEAL just completed a global consultation to generate consensus on a set of Credibility Principles that represent the core values upon which effective standards are built.