Credibility in Claims and Labelling

Credibility in Claims and Labelling

Sustainability labels on products act as filters, helping us identify sustainable products and giving us information on how a product was produced. But not all standards use a label. Many of them use a written message or claim. This brief video shows you how these claims and labels need to be truthful and have language that tells us what has actually been achieved.

Sustainability labels on products act as filters, helping us identify sustainable products and giving us information on how a product was produced. But not all standards use a label. Many of them use a written message or claim. This brief video shows you how these claims and labels need to be truthful and have language that tells us what has actually been achieved.