The buying and selling of timber, coffee, and other goods relies on a mutual language of trade – shared terminology, standards, and data that make it possible for the various parties to communicate and reach agreement on the terms of a deal. The sustainability movement, which operates within this global marketplace, adds complexity and richness to the trading process. In theory, the data from assurance processes could automatically inform external facing audiences through interactive dashboards or similar tools. However, all too often this type of critical information is not utilised to its full extent because these resources are not using a common approach that is understandable across the digital (and human) ecosystem of sustainability systems. Consequently, most of the data and information held by sustainability systems is inaccessible, siloed and not effectively informing decisions by key stakeholders. A lack of shared terminologies prevents many potential new allies from fully understanding and supporting the movement’s powerful goals.