The challenge
Addressing the most pressing sustainability challenges of our time like deforestation will require practical solutions that recognise and reward good production practice, and incentivise others to improve performance over time. Producers don’t always have the support needed to invest in sustainable practices and certification. This, plus the burden of certification lying with the producers, limits the uptake of effective sustainable production. Brands and retailers, on the other hand, are looking for ways they can directly support such efforts at scale, and communicate their contribution, without their services being disrupted by potentially complicated supply chain traceability, across a variety of commodities and landscapes.