Going further in establishing robust credibility criteria, promoting multistakeholder participation, and supporting clear pre-approval and verification processes for sustainability schemes.

This paper reiterates our longstanding support for the Commission’s efforts to introduce more stringent regulations to tackle greenwashing, enabling consumers to make informed purchasing decisions. We would also like to share our views on the proposal and suggest some amendments to make it even more effective. In our work to build consensus on good practices for sustainability claims and communications, we have identified core principles that underpin credible claims. Credible claims are clear, accurate and relevant. They are substantiated by evidence and backed up by transparent and robust systems.