There is a strong need for a regulatory approach that allows for product component and whole-of-product claims.

In response to the EU proposal for a Green Claims Directive, this statement intends to go further in establishing robust credibility criteria, by promoting multistakeholder participation, and supporting clear pre-approval and verification processes for sustainability schemes. 

Going further in establishing robust credibility criteria, promoting multistakeholder participation, and supporting clear pre-approval and verification processes for sustainability schemes. This paper reiterates our longstanding support for the Commission’s efforts to introduce more stringent regulations to tackle greenwashing, enabling consumers to make informed purchasing decisions. We would also like to share our views on the proposal and suggest some amendments to make it even more effective.